Jakob Fried
Sales at Böckmann Fahrzeugwerke GmbH
"We had a lot of inquiries, customers want to get enough information before making a purchase. I know a lot of trade fairs, but for me Messe Friedrichshafen is the best exhibition ground. Everything just fits here. In the big cities, you have a lot of traffic jams, bad air, etc. It's completely different here. We feel very comfortable here."
Lorina Leikop
Sales coordinator with a focus on trade fairs at Josera Petfood GmbH & Co. KG
"A trade fair with a feeling! I've only been riding western horses for a short time and bought my first western boots here. It was my first AMERICANA ever. I felt very well looked after here. The trade fair team and the organization were really good. At no other trade fair have we been looked after as well as here. I would love to come back."
Dominique Hermle
Production Manager Passion 4Q at Pferdesporthaus Loesdau GmbH und Co. KG
"Passion 4 Q is now exclusively available at Loesdau. We had our grand opening here at AMERICANA. Business was good, it felt like there was more every day. The stand was well received because it was different."
Laura Werner
Design Passion 4Q
"I'm not a western rider, but I felt totally welcome here. The exhibition grounds were well structured and people came from all over. We even had a customer from Sweden"
Nicole Gomeier
Executive manager at Gomeier & Gomeier GbR
"The promotion here was great. We were even featured in the AMERICANA report on TV. The atmosphere was also good. For me, the western world is a small, familiar world of its own. I would say that visitors, riders and exhibitors felt at home. Everything was done right with the change of location."
Timo Reichhart
Business owner NICE Horse Fashion
"I like the new location much better. It's more relaxed, the organization is better and the people are very friendly. All in all, it was much less complicated for me as an exhibitor. The entire (trade fair) team made you feel important. There is no comparison with before. The visitors were more evenly distributed over the large area. Business went well."
Fabian Wiesner
Sales at Stars & Stripes GmbH
"The organization here was great. It was very busy at the stand and in the halls, and we were happy with the trade fair. The trade fair team was really friendly. Our stand space was great! We were very satisfied with the business."
Constanze Röhm
Unabhängige Futterberatung Röhm
"My team and I had a lot of fun here at the trade fair. The audience was super friendly and very interested. The trade fair was also extremely well organized. I had great conversations with many interesting people, great breeders and ranch owners, also from the professional sector."
Markus Schöpfer
Multiple ERCHA Futurity Champion and President of the European Reined Cow Horse Association
"AMERICANA is the best show in Europe, and this has also been confirmed at the new location. It is and remains a must-attend event for ERCHA. The organization was outstanding."
Uwe Röschmann
USA-based and highly successful cutting trainer
"There is no event in Europe that is as prestigious for our sport as the AMERICANA, and I look forward to being there every time."
Annika Viecenz
Competition participant from Baden-Württemberg
"What I like about AMERICANA is that it brings together many different disciplines of western riding. The atmosphere is relaxed and there is something for everyone - from high competition disciplines to leisure riding. I have a lot of fun here."
Ute Holm
multiple German and European Champion Cutting
"For me, this was the 'best AMERICANA ever'. Everything is spacious and clearly arranged and therefore much more relaxed. Access to the show ring was also perfect. The hall floor was awesome! And the people crowded around our demonstrations, it was fantastic."
Grischa Ludwig
NRHA Million Dollar Rider and President of the National Reining Horse Association Germany
"As a participant as well as in my function as President of NRHA Germany, I can only say: I am thrilled! Everyone involved did a great job, especially as there was only a short time available to organize the event at the new location in Friedrichshafen."
Michael Zanger
Owner of LTZ-Lehrinstituts Zanger
"So far, we are very satisfied with how things are going at our stand, but also in the health forum. Visitors consciously choose presentations, are well informed and ask lots of questions. The visibility of the forum in Foyer West is brilliant and the technology is running smoothly - many thanks to the great team behind the scenes! We have noticed an increase in the number of visitors to our stand after the presentations. We have gained new customers and have already been able to book some courses for after the trade fair. We would love to come back."
Pat Parelli
Internationally renowned founder of the 'Parelli Natural Horsemanship' training program
"AMERICANA is my favorite show. I like the combination of sport and trade fair that you get here. That's why I always enjoy coming back. I'm very happy about the new location. It's closer to other countries and the people here are nice and very open."
Thomas Tuscher
1st Chairman of EWU Baden-Württemberg
"The staff are very friendly. The campsite is nice, the toilets are clean. The fair is ideally located for horse fairs, and the riding ground is really great. We would love to come here again."
Monika Aeckerle
President at the Ersten Western Union Deutschland e. V.
"AMERICANA was a great event for us. I am happy that we were able to sponsor the Superhorse, which had a very strong field of participants. We had a very positive response at our stand and were able to attract many new members. All in all, the move to Friedrichshafen is a real gain for AMERICANA. The conditions for the horses, including their accommodation, were much better and the general atmosphere was excellent - whether among the riders, exhibitors or visitors."
Stephan Göb
President of the Deutsche Quarter Horse Association e. V,
"I am totally thrilled! AMERICANA 2023 was a great platform for the American Quarter Horse. As DQHA President, I would like to thank all the organizers for the great booth and the excellent and easy cooperation in advance. Our partners from the AQHA were with us at the booth, including AQHA International Director Tate Eck, which not only meant additional service for the DQHA members and many visitors, but also deepened the cooperation between AQHA and DQHA. We received a lot of very, very positive feedback!"
