Sponsoring
Benefit from AMERICANA's wide-ranging sponsorship offers. Put together your individual sponsorship package. Whether advertising banners, the VIP tribune or sponsorship of our competitions - you will find all the options summarised here.
Advertising opportunities
To advertise your presence in the best possible way, there are various print and online advertising options especially for AMERICANA.
We will publish a post of your choice on Facebook and Instagram to promote your booth or products before the trade fair. Please send us the material in the following format:
- Facebook feed post: 1920x1080 px (16:9 ratio)
- Instagram feed post: 1080x1080 px (1:1 ratio)
On the website www.americana.de, we will publish your company’s banner on a page of your choice (homepage excluded). The required format for the web is 728x90 pixel, and for the mobile view: 300x250 pixel.
We will host a raffle on our two social media channels, Facebook and Instagram, for one or more products of your choice for our visitors. If desired, the prize can be handed out at your booth during the event.
In an AMERICANA podcast episode, Sandra Quade will interview you about your products/service
By sponsoring a riding ring in the halls A3, A4, or A5, the ring will be named after your company. This means your logo will not only brand the hall signage on-site but also appear in brochures, on the website, in the AMERICANA Guide, and in PR texts.
To increase visibility in the halls, your logo will be printed on a sign and suspended directly above your booth.
Whether it's Cow Horse, Cutting, or Ranch Trail, the desired competition class will be named after you or your company.
Your logo will be printed on VIP invitations, your advertisement and/or goodie bags will be distributed on the tables, and the VIP tribune will be named after you.
Displayed both online and in print at the trade fair. Exhibitors can post job offers and requests free of charge, which will then be displayed on the Job Wall in large format.
Welcome signs (dimensions: 2,45 x 1,20 meters) featuring your logo will be placed in the visitor entrance areas at Foyer West and East.
Your chosen vehicle will be prominently featured during the evening show, both during intermissions and during obstacle setup/removal in the Zeppelin CAT Hall A1 (a trailer hitch is required).
In Hall B3, a trailer training session with a driving instructor will be held for inexperienced trailer drivers. The branded trailer used for this session could be yours.
Your logo will be displayed on the LED wall before the evening shows, during commercial breaks, and in the livestream. This provides exposure to over 5,000 visitors per evening plus 70,500 online views.
Your commercial (max. 20 seconds) and logo will be displayed on the LED wall before the evening shows, during commercial breaks, and in the livestream. This provides exposure to over 5,000 visitors per evening plus 70,500 online views. Additionally, your banner will be placed in the show arena in Zeppelin CAT Hall A1 (dimensions: 3x1.35 meters) and visible to all attendees.
At all rings in the halls A3, A4, and A5, as well as the Health Forum in Foyer West, LED steles will be used for the program. Your logo will be visible to visitors on these displays.
The AMERICANA visitor catalog, containing hall layouts and exhibitor information, will be available at the entrances in Foyer West and East. A full-page advertisement featuring your ad and booth/hall number will be included. Print run: 10,000 copies.
Dimensions: Advertisement 1/1 full-page bleed 105 x 148 mm (+3 mm trim) or full-page within the text area 95 x 138 mm.
The AMERICANA visitor catalog, containing hall layouts and exhibitor information, will be available at the entrances in Foyer West and East. A half-page advertisement featuring your ad and booth/hall number will be included. Print run: 10,000 copies.
Your logo will be placed on the uniformly designed banner in one of the rings of your choice (in halls A3, A4, or A5).
Your banner will be displayed in the show arena in Zeppelin CAT Hall A1.
Both your logo and advertisement will appear on the online and print event tickets. Visitor numbers in 2023: 47,200.
Book a logo placement on the online and evening show tickets for Wednesday, Thursday, Friday, and Saturday. Number of visitors per evening: over 5,000.
Your logo will appear on AMERICANA visitor flyers. These will be distributed in the German-speaking countries, sent to exhibitors, and included in mailings from various retailers. Print run: 66,000 copies.
Your logo will appear on AMERICANA store posters. These will be distributed in the German-speaking countries and sent to exhibitors, veterinary practices, riding facilities, and local retailers. Print run: 5,000 copies.
