About AMERICANA

Every two years, Europe's largest western riding fair transforms the exhibition halls in Friedrichshafen into a Mecca for horse lovers. With over 400 horses, 600 cows, almost 1000 competition starts and 288 exhibiting companies on an area of more than 62,000 square metres, it is the highlight of the western riding scene.

Facts about AMERICANA

288
exhibitors from 13 countries
400
horses on the fair ground
47.2000
visitors
600
cows on the fair ground
1000
Starts in the competitions
484
shows & events

Competitions

For the competition participants, the AMERICANA begins already on Sunday, August 31, 2025, with the start of the competitions. They can compete for the coveted titles and prize money in around 50 disciplines.
Two warm-up areas offer the perfect conditions to prepare optimally for the shows. During AMERICANA, visitors can follow the competitions in the Zeppelin CAT Hall A1 throughout the day and cheer on the professionals. The finals in the various disciplines will take place in the separate evening shows and will be accompanied by a varied show programme.

 

 

Exhibition

AMERICANA is unrivalled in its mix of top-class sport, trade fair and show to this day. Europe's largest trade fair for western and leisure riding offers everything to do with horses and the western way of life. Whether you're a horse owner, rider, or Western enthusiast - AMERICANA is the right place for you: saddles, bridles, bits, boots, hats and jeans, horse care products, as well as stable and pasture equipment, trailers, tractors and everything else you can imagine for and around (Western) horses. The major horse associations as well as top trainers and ranches will also be there. Demonstrations on a wide variety of topics will take place in the three riding rings during the day. Whether horse health, horsemanship, breed presentations or riding styles - all areas of western riding and horse keeping are shown here.
 

 

Event

From Line Dance and live bands to meet & greets, AMERICANA brings the western atmosphere to Friedrichshafen.
During the day, the outdoor stage offers musical highlights, the brave can demonstrate their rodeo skills on the electric bull and the stars of the scene chat about their experiences at the Meet & Greet. But AMERICANA is not over when the fair closes! The saloon invites you to linger and meet up. Western professionals, exhibitors and visitors are cordially invited to end the evening together there.

 

Impressions

If you have any questions, our visitor service will be happy to help you.