October 17, 2024
Online registration for exhibitors has only just started, but there are already over 100 stand registrations. The interest is no coincidence, as AMERICANA is Europe's No. 1 trade fair for western and leisure riding. Nowhere else do they offer such a great platform for suppliers from the western horse sport and equestrian sport in general to target customers from the western and leisure sector. Last AMERICANA in 2023, for example, brought together 288 exhibitors from 13 nations after moving to the Friedrichhafen exhibition grounds despite a short preparation time and was rewarded with 47,200 visitors. The unrivaled combination of top-class sport, great show program and trade fair as well as the economically strong 4-country region made AMERICANA the central meeting place for Western fans from all over Europe. DQHA President Stefan Göb summed it up: “AMERICANA 2023 was a superb platform for the American Quarter Horse. I am thrilled and can only thank the organizers for the great stand and the excellent and easy cooperation in advance!” and ERCHA President Markus Schöpfer: ”AMERICANA is the best show in Europe, and this has also been confirmed at the new location. It is and remains a must-attend event for ERCHA.”
AMERICANA 2025 should therefore be big. The new hall layout has also been well received, with the halls being renamed after US states - an overview of the halls is available here: