Exhibitor diversity
288 exhibitors present and sell everything from clothing and accessories to equestrian equipment, horse health products, stables, and horseboxes, as well as trucks, trailers, and much more. Well known breeding associations demonstrate their riding styles, showcase their horse breeds, and present their breeding stock. You'll also find ranches, start-ups, travel companies, and many more. Whether you're a western or horse enthusiast, there's something for everyone!
Diversity of themes
From our Health Forum to the show performances in the arena, the trailer training and the unmistakable Western atmosphere with live music and saloon, right up to the tournaments: AMERICANA offers a unique range of topics. With more than 480 lectures and performances on various topics, there's something for every Western rider, enthusiast, and horse fan. The Creator Lounge also invites you to exchange with stars and celebrities of the scene.
Variety of Competitions and Shows
During AMERICANA, competitions will take place throughout the day in 50 disciplines with around 1000 starters in the Zeppelin CAT Hall A1. They are open to all visitors.
In the evening shows, the finalists start in selected disciplines and compete for the prize money and the title. The tournaments are surrounded by a fascinating and breathtaking show program.
If you have any questions, our visitor service will be happy to help you.
Visitor service